Brunfelsia plant

Brunfelsia

Brunfelsia pauciflora

Updated Mar 26, 2026

Brunfelsia (Brunfelsia pauciflora), often called Yesterday-Today-and-Tomorrow, is an evergreen shrub with color-changing fragrant flowers. It grows best in bright light and moist, rich, slightly acidic soil.

About Brunfelsia

Brunfelsia is an evergreen flowering shrub grown in pots for its fragrant, pansy-like blooms that change color as they age. Fresh flowers open deep purple, then fade through lavender before turning white, so a single plant can carry several shades at once.

That shifting display is what makes the plant so distinctive. Against the dark green, leathery foliage, the flowers create a layered effect that looks fuller and more complex than a shrub with only one flower color at a time. Even when it is not in bloom, Brunfelsia keeps a neat, rounded form that makes it attractive as a container plant.

Brunfelsia is best treated as a mild-climate container shrub rather than a tough patio plant for harsh exposure. It performs well where light is bright, temperatures stay moderate, and the potting mix remains evenly moist without becoming stagnant.

How to Care for Brunfelsia

Watering

Keep the soil evenly moist but not waterlogged. Water thoroughly when the top inch (2-3 cm) of the mix starts to feel slightly dry, then let excess water drain away fully.

Do not allow the root ball to dry out hard, as this can lead to leaf drop and weaker flowering. At the same time, avoid leaving the plant in heavy, wet soil, because saturated roots are prone to rot.

Sunlight

Brunfelsia grows best in bright light or bright partial shade. Outdoors, morning sun with some afternoon protection often works very well, especially in warmer climates.

In cooler areas it can usually handle more direct sun, while in hotter conditions harsh afternoon light can scorch the foliage. Indoors, place it near a bright window but not pressed against intensely hot midday glass.

Temperature

This shrub does not tolerate hard frost and should be protected before temperatures approach freezing.

Very hot, enclosed spaces can also stress the plant, especially if the soil dries too quickly. Mild conditions with fresh air usually produce better flowering and healthier foliage.

Humidity

Moderate humidity usually suits Brunfelsia well. It can cope with normal conditions, but very dry indoor air may leave the foliage looking tired or slightly crisp at the edges.

If needed, placing it near other plants or using a pebble tray can help. The aim is not tropical humidity, but air that is not excessively dry.

Soil

Use a rich, well-draining, slightly acidic mix. A potting soil made for acid-loving plants, such as azaleas or camellias, often works well when improved with perlite or fine grit.

The mix should hold moisture gently while still allowing air around the roots. Dense, stagnant soil is much less suitable than an organic but open substrate with reliable drainage.

Feeding

Feed from spring into late summer every 4–6 weeks with a balanced fertilizer suitable for flowering shrubs or acid-loving plants. Light, regular feeding supports steady growth and better flowering.

Avoid heavy doses that can lead to salt buildup or soft growth. In most cases, consistent moderate feeding works better than strong, infrequent applications.

Pruning & Safety

Prune lightly after the main flowering flush to keep the shrub rounded and encourage fresh shoots. Remove weak, dead, or crossing stems as needed to maintain a cleaner structure.

All parts of Brunfelsia are considered toxic if eaten, especially the fruit. Place containers where children and pets cannot chew on the plant, and use gloves if your skin is sensitive.